Do Personal Marketing Letters Work?
Do you want to be distinctive and stand out from the rest of the herd?
The answer to both these questions is an unequivocal 'yes'!
The person who advertised an open position has probably received hundreds of resumes and cover letters. That person is bleary eyed just looking at them. Now up pops a one-page, personalized letter, addressed to him/her by name. Intrigued, because this sender thought outside the box, the hiring person reads on.
This one-page letter is in a Problem-Action-Result format and highlights at least two major experiences which this hiring person is looking for. This is flattering to the reader....wow, someone really read the advertisement before replying to it! A 'you' orientation has been used instead of the typical 'me' orientation.
The hiring manager will give you a call because of your uniqueness. Now the rest is up to you.
(For additional details, see Chapter 14 in Don Sutaria's highly-acclaimed book, 'Career and Life Counseling From The Heart'.)
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